Strategic hospitality management(the case of yum) Study

Strategic hospitality management(the of yum) - Case Study ExampleThe company also recognizes that it lags john McDonalds in terms of customer service. In order to improve on this aspect, Yum Brands, Inc. commits to invest in its human resource who are in the front line, straightaway interacting with its customers.Its SEC 8-K filling elaborates this as earnings per share growth, operating profit growth, same store sales growth, system sales growth, restaurant development, and customer pleasure metrics. These established objectives are quite specific as they state the areas that the company wants to improve in. However, they are not measurable because they do not state how such(prenominal) earnings per share, operating profit, store sales, and system sales should grow. Increase in customer satisfaction is also a actually general objective. These objectives fail to ram into account all the shareholders of the business organization.Build dominant China brands. This is in recognitio n of the opportunities in Chins due to its huge population and increasing per capita income. It should be famous that Chinas move in opening up its doors to the rest of the world has spurred the growth of opportunities and enhanced the overall economic situation. China has grown at a very fast rate during the past years facilitated by the entry of contrasted investments. The country is now considered as one of the most fertile ground for foreign business organizations who are eyeing the international market because of its very huge population together with their rising disposable income. Drive profitable international division expansion. Yum Brands recognizes pickings advantage of global opportunities due to globalization and large market abroad. Improve US brand position and returns. This emphasizes the companys concern in its largest market. It should be noted that past from its huge operations abroad, the United States still serve as the companys largest contributor in terms o f revenue and income. Drive high return on invested expectant and strong shareholder payout. This strategy takes into account the stockholders of the company. Yum Brands, Inc. is very much dependent on the funding of its shareholders as most of its asset is financed by equity. Yum Brands, Inc. enhances its image and record in the society by pursuing social corporate responsibility programs which are aimed in nourishing the minds, bodies, and spirit of people in need. The company does this by designing and implementing unique programs dedicated to hunger relief, scholarships, reading incentives, and mentoring at risk teens. Co-branding strategy which combines two or three brands in each location. 4. PoliciesCustomer warmth acts as one system to put a Yum on customers faces around the world. The company highlights the importance of satisfying customers in order to become successful in the industry. Delivery of customer value is often enhanced through excellent customer service.Peop le